About Us
KCTA is the Coast region’s tourism umbrella body. Our focus is on developing a consolidated voice that will drive the improvement and development of the tourism industry and allied tourism services within the Coast region.
We bring together all tourism stakeholders for the purpose of advancing advocacy issues audibly and powerfully to the benefit of businesses and communities.
As a member of the KCTA you have the power to influence decisions that are made in the tourism industry which directly impact on your business. Through networking, knowledge sharing, marketing and PR facilitation, technology innovation and access to cutting edge information, KCTA helps you leverage your competitive advantage to achieve your corporate objectives.
As a member, you are part of a comprehensive network. The strength of the association is its members, and over the years, we have proved that there is strength in numbers.
At KCTA our role is to aid, support and facilitate your ability to reach your target market, network with key decision makers, create opportunities for the growth and development of our business, voice your ideas and opinions, facilitate your advocacy, and to keep you up to date the current trends and information.
If you’re associated with the tourism industry in any way, you understand the need and the power of collaboration. Joining regional tourism association that brings together all the industry players to help you navigate and compete with the giants of the industry is simply good business sense.
OUR HISTORY & MISSION
Kenya Coast Tourist Association is a nonprofit organization established in 1948, under the umbrella of the East Africa Tourism Travel Association (EATTA), the first recorded tourism promotion organization in East Africa. Upon the demise of the EATTA in 1962, Mombasa & Coast Tourism Association (MCTA) took on the leading role of promoting and supporting tourism on behalf of tourism industry interests based at the coast. The Association changed its name to Kenya Coast Tourist Association (KCTA) to reflect its representation as the regional tourism association with a presence in the whole of the Coast region in 2014.
To unite Coast tourism stakeholders under a common sustainability plan.
To be the leading stakeholder voice for coast tourism
The mission of KCTA is to unite Coast tourism business stakeholders to build a responsible and sustainable industry via a common development plan under one code of conduct and ethics. KCTA has an agreed Code of Practice. Our members have a broad geographical spread across the coastal region that includes individuals, companies and associations.
Presently, the Association is managed by a strategic Secretariat headed by the Chief Executive Officer and five members of staff in ensuring the day to day operations of its affairs under the guidance of a 9 person’s Executive board under the leadership of a Chairperson. KCTA has a Board of Trustees composed of 5 members.
WHY JOIN US?
Communication & Information dissemination
KCTA recognizes the dire need for effective communication and information dissemination to the tourism stakeholders to enable them to be part of process and for full participation. This is done through:
- Emails
- Website postings
- Monthly Newsletter
- Networking meetings
- Regular updates on sector matters
- Regular updates on County legislative process that affect the industry players
OUR CORE VALUES
- Ethics, Teamwork and Honesty
- Transparency and Accountability
- Respect for the environment
- Ownership, commitment and responsibility