KCTA’s prime activity is advocacy on issues that result in sustainable and responsible tourism growth in the region, to form partnerships towards marketing and branding the coast region, aid, support and facilitate members ability to reach their target market, network with key decision makers, create opportunities for the growth and development of members business, voice their ideas and opinions, and to keep you up to date the current trends and information.
KCTA has been involved in advocacy and lobbying in two levels;
National level; Through Kenya Tourism Federation (KTF) KCTA has continued to play a pivotal and complementary role in business advocacy efforts aimed at presenting a unified voice at the National level.
Directly and Locally; KCTA has successfully been involved in lobbying the government on policy issues which affect the sector at the Coast and demand for better and quality services by public institutions. It promote responsiveness by bringing together various stakeholders from the region to lobby for good governance within the local government, service delivery institutions, and the private sector and ensure efficient and effective service delivery to our members.
KCTA seeks to provide increased opportunities for enhancing the level of skills and knowledge base of its staff and industry stakeholders to enable them deliver professional and appropriate services to its members.