Who we are

OUR HISTORY

Kenya Coast Tourist Association is a nonprofit organization established in 1948, under the umbrella of the East Africa Tourism Travel Association (EATTA), the first recorded tourism promotion organization in East Africa. Upon the demise of the EATTA in 1962, Mombasa & Coast Tourism Association (MCTA) took on the leading role of promoting and supporting tourism on behalf of tourism industry interests based at the coast. The Association changed its name to Kenya Coast Tourist Association (KCTA) to reflect its representation as the regional tourism association with a presence in the whole of the Coast region in 2014.

OUR MISSION

To unite Coast tourism stakeholders under a common sustainability plan.

OUR VISION

To be the leading stakeholder voice for coast tourism

OUR APPROACH

 

The mission of KCTA is to unite Coast tourism business stakeholders to build a responsible and sustainable industry via a common development plan under one code of conduct and ethics. KCTA has an agreed Code of Practice. Our members have a broad geographical spread across the coastal region that includes individuals, companies and associations.

MANAGEMENT SYSTEM

 

Presently, the Association is managed by a strategic Secretariat headed by the Chief Executive Officer and five members of staff in ensuring the day to day operations of its affairs under the guidance of a 9 person’s Executive board under the leadership of a Chairperson. KCTA has a Board of Trustees composed of 5 members.

Communication & information dissemination

 

KCTA recognizes the dire need for effective communication and information dissemination to the tourism stakeholders to enable them to be part of process and for full participation. This is done through:

  • Emails
  • Website postings
  • Monthly Newsletter
  • Networking meetings
  • Regular updates on sector matters
  • Regular updates on County legislative process that affect the industry players
OUR CORE VALUES

 

  • Ethics, Teamwork and Honesty
  • Transparency and Accountability
  • Respect for the environment
  • Ownership, commitment and responsibility
OUR MANDATE & OBJECTIVESOUR ACHIEVEMENTSBOARD MEMBERS & TRUSTEES