KCTA (Kenya Coast Tourism Association) is the strategic voice of tourism in the Kenya Coast region — uniting stakeholders to develop, promote, and protect a thriving, sustainable coastal tourism industry.
To be a strategic leader in driving Kenya’s Coast as a sustainable and high-value tourism destination.
To strengthen the coastal tourism ecosystem by:
Enhancing collaboration among stakeholders
Promoting the region locally and globally
Encouraging sustainable practices
Driving innovation and excellence within the industry
Promote value-based tourism that benefits communities and nature.
Position the Kenya Coast as a unique and high-quality destination.
Develop KCTA into a high-performance, collaborative organization.
Encourage responsible investment and tourism innovation.
Empower members with data, tools, and training for growth.
Integrity: We act with transparency, honesty, and fairness.
Collaboration: We build partnerships that create lasting impact.
Innovation: We embrace creativity and modern solutions.
Sustainability: We prioritize environmental and cultural preservation.
Excellence: We strive for the highest standards in all we do
